Building Hope on the Today Show

Did you know 58% of individuals in the U.S alone will forgo fertility treatments due to high costs and 34% forgo due to physical and emotional stress? The reality is the cost of fertility treatment, financial and emotional, is often too high for people to afford. After all, the average IVF cycle costs $20,000 with couples going through around two to three rounds to reach a successful pregnancy. For too many, these barriers make having a child impossible.

Kyle and Samantha Busch, a NASCAR family, are all too familiar with the barriers to becoming parents. In honor of National Infertility Awareness Week, the Busch family were on the fourth hour of the Today Show with Jenna Bush Hager and Meredith Vieira on April 23 as they recounted dealing with PCOS, IVF, and a miscarriage.

Their struggles with infertility lead them to found the Samantha and Kyle Bundle of Joy Fund that provides financial grants to help alleviate the costs associated with fertility treatment.

With Progyny’s contribution, Samantha and Kyle surprised a couple, Jessica and Robbie Bell, live on air with $20,000 to finance their family building journey. The Bells’ story echoes the obstacles that countless others – including the Busch family – have faced. We know firsthand the emotional toll that infertility and treatment can take on a family. That’s why the Bells will have access to a dedicated Progyny Patient Care Advocate. Our fertility expert will provide clinical and emotional support throughout their journey.

On the show, Jessica Bell said that this has restored hope that they’ll soon be able to have a family. Progyny focuses on building comprehensive fertility solutions to ensure that employers and their employees receive the most value from their benefit. We focus on outcomes, not cost, allowing members to pursue the most effective treatment without risk of exhausting coverage. Often, fertility treatments are the only hope for many people to build their family. But, Progyny envisions a world where everyone can have access to the treatment they need.

We’re so proud to support the Bundle of Joy Fund in helping families realize their dream. You can hear Samantha delve deeper in her path to parenthood and how it inspired the Bundle of Joy Fund on her This is Infertility podcast episode.

If you are facing a similar journey, know that you are not alone in this struggle. Join the conversation with Samantha’s hashtag, #IVFingReal, and visit our Talk to HR page to see how your company can offer comprehensive fertility benefits to help others realize their dream of starting a family.