When Bread Financial’s Director of Benefits, Deanna Allison, began her own fertility journey, she discovered firsthand the gaps and frustrations that employees face when navigating family building care. Determined to create a better experience for her colleagues, her team led the charge to integrate Progyny’s comprehensive fertility and family building benefit. The result: a modern, equitable approach that replaces guesswork with guidance, empowering employees to make care decisions based on health, not cost.
“For me, it was incredible to experience the very benefit we chose for our people – and to know we got it right.”