People use social media for several reasons. For Instagram, most use it to keep in touch with friends and families while others use it to highlight their culture or connect with their fans. They’re also turning to Instagram to get information, get inspired, and build communities. It’s become a place for people to voice their opinions and share info, especially when it comes to infertility.
Some will use Instagram to document their IVF journey (#IVF has over 1M posts) or talk about their loss (#miscarriage has over 360K posts). Regardless of where someone is in their journey, they can share their experiences (the highs and lows) with a community they build from the ground up.
But with all of this knowledge and community building, people are also being served ads. These ads might gloss over heavy topics like infertility. Some have been reported talking about financing procedures like it’s a walk in the park. When this information isn’t coming from a reproductive endocrinologist, how do you know the information is accurate?
In today’s episode, we hear from Dr. Natalie Crawford about why it’s important for fertility doctors to use popular social media platforms to educate patients and the general public about fertility, and we’ll also hear from Julie R., one of Dr. Crawford’s patients and a Progyny member, about how the patient and doctor relationship is enhanced through social media.
Guests include: Dr. Natalie Crawford, fertility specialist at Aspire Fertility in Austin, and Julie R., a Progyny member.
For more information, visit Progyny’s Podcast page and Aspire Fertility Austin.
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